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Rewriting the roadmap: Specialist translations for the automotive industry

Electromobility, autonomous driving, and connected vehicles

The automotive industry is facing its greatest transition since the invention of the automobile more than a century ago. We are witnessing the development of new drive technologies gradually replacing the internal combustion engine, a future driven by electric and hydrogen fuel cells where the ICE belongs on the rails, not on the roads. Disruptive technologies such as e-mobility, autonomous driving, and connected vehicles have transformed the automobile industry. The automobile market has also seen companies from unrelated fields such as IT muscling in on the action.

Lead The Way Or Get Out Of The Way – Clear road ahead with specialist translations for the automotive industry from ConText®

A qualified translation agency needs to keep up to speed with the rapid changes in technology. The specialist translators, copywriters, and editors at ConText® work on translations for automobile manufacturers, OEMs, and suppliers across the world. We always work with qualified specialist native-language translators who are also trained in the relevant specialist area.

From technical documentation to launch guides for country-specific automobile launches

International markets and the diversified production chains have led to the automotive industry becoming ever increasingly integrated into a global system of production and sales locations. This requires high volumes of technical documentation as well as marketing materials for translation on a regular basis to reach global customers. Translation accuracy plays a crucial role, as the texts involved often involve complex technical information essential for vehicle operation.

Rising markets for the automotive industry in Africa – translations for Botswana, Egypt, Ghana, Morocco, Nigeria, Rwanda, South Africa, and Tanzania

Africa’s new vehicle markets are booming, providing German automobile manufacturers and suppliers with excellent potential. High growth figures, youthful populations, increasing urbanisation, and low levels of motorisation play a driving role in this development.

Car ownership rates currently amount to forty-four per thousand in Africa; compare that to eight hundred in the USA. A recent study found Africa to have a medium-term manufacturing potential of four to five million vehicles per annum. South Africa, Egypt, and Morocco have seen the highest sales figures. It comes as little surprise that specialist translators from ConText® translate not only into English, but increasingly also into Arabic, French and Amharic, Kiswahili, Somali, and Tigrinya for the automotive industry.

Our involvement in the automotive and mobility industry’s transition

Our specialist translators have a holistic understanding of the industry-specific value-added structures, role distributions, and management processes in the automotive industry. Our translators are familiar with vehicle connectivity, autonomous driving systems, electrification, and shared mobility concepts. Specific interfaces to client systems allow extensive automation in translation processes.

ConText® Automotive practice group

Our Automotive practice group includes highly qualified specialist translators in the fields of drive technology, engines and engine systems, vehicle electrics, lighting, sensors, measurement and test engineering, metalworking, plastics, and forming technology. The specialist translators in our Automotive practice group work closely with our IT and AI specialists for autonomous driving in particular.

Need a specialist native-language translator for the automotive industry familiar not only with vehicle construction, but also with electromobility, automation, IT, and marketing? Give us a call or drop us an e-mail – the ConText® translation agency will be happy to help.

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