The automotive industry is facing its greatest transition since the invention of the automobile more than a century ago. We are witnessing the development of new drive technologies gradually replacing the internal combustion engine, a future driven by electric and hydrogen fuel cells where the ICE belongs on the rails, not on the roads. Disruptive technologies such as e-mobility, autonomous driving, and connected vehicles have transformed the automobile industry. The automobile market has also seen companies from unrelated fields such as IT muscling in on the action.
A qualified translation agency needs to keep up to speed with the rapid changes in technology. The specialist translators, copywriters, and editors at ConText® work on translations for automobile manufacturers, OEMs, and suppliers across the world. We always work with qualified specialist native-language translators who are also trained in the relevant specialist area.
International markets and the diversified production chains have led to the automotive industry becoming ever increasingly integrated into a global system of production and sales locations. This requires high volumes of technical documentation as well as marketing materials for translation on a regular basis to reach global customers. Translation accuracy plays a crucial role, as the texts involved often involve complex technical information essential for vehicle operation.
Africa’s new vehicle markets are booming, providing German automobile manufacturers and suppliers with excellent potential. High growth figures, youthful populations, increasing urbanisation, and low levels of motorisation play a driving role in this development.
Car ownership rates currently amount to forty-four per thousand in Africa; compare that to eight hundred in the USA. A recent study found Africa to have a medium-term manufacturing potential of four to five million vehicles per annum. South Africa, Egypt, and Morocco have seen the highest sales figures. It comes as little surprise that specialist translators from ConText® translate not only into English, but increasingly also into Arabic, French and Amharic, Kiswahili, Somali, and Tigrinya for the automotive industry.
Our specialist translators have a holistic understanding of the industry-specific value-added structures, role distributions, and management processes in the automotive industry. Our translators are familiar with vehicle connectivity, autonomous driving systems, electrification, and shared mobility concepts. Specific interfaces to client systems allow extensive automation in translation processes.
Our Automotive practice group includes highly qualified specialist translators in the fields of drive technology, engines and engine systems, vehicle electrics, lighting, sensors, measurement and test engineering, metalworking, plastics, and forming technology. The specialist translators in our Automotive practice group work closely with our IT and AI specialists for autonomous driving in particular.
Need a specialist native-language translator for the automotive industry familiar not only with vehicle construction, but also with electromobility, automation, IT, and marketing? Give us a call or drop us an e-mail – the ConText® translation agency will be happy to help.
The personal data collected when you use our contact form will be automatically deleted after your enquiry has been dealt with, or after the retention periods according to tax and commercial law have expired. You may at any time for future effect and without giving reasons withdraw the consent you have previously granted us such as to send you our newsletter or other information that may interest you.
Tel.: +49 (6131) 55 434-0
Fax: +49 (6131) 55 434-20
Currently we are not receiving customers in our offices, but we can be reached by phone or e-mail.
Take care and stay safe!