Rethinking Translation – Powered by AI Technology

Machine translation uses artificial intelligence (AI) to automatically convert texts from one language into another. This technology makes it possible to translate large volumes of content quickly, efficiently, and cost-effectively.

Modern machine translation systems—used in online translation services and professional translation tools—are often based on neural networks and advanced language models. These systems analyze the source text, identify linguistic structures, and generate a meaningful translation in the target language.

Despite significant advances, machine translation is not entirely error-free. In particular, complex texts, technical terminology, or stylistic nuances can lead to inaccuracies or awkward phrasing. For this reason, human post-editing remains essential for high-quality or sensitive content.

Quality through Expertise – Combining Human Skill and AI

To ensure the highest translation quality, we continue to rely on experienced professional translators who have mastered their craft from the ground up. Their expertise is especially crucial for text types where tone, nuance, and style matter—such as corporate communications, press releases, and marketing materials.

One key quality factor is corporate language: Every company has its own voice that reflects its values, brand identity, and way of addressing its target audience. Only qualified professionals with a keen linguistic sense can ensure that this voice is accurately and effectively conveyed in another language.

Equally important is the emotional impact of marketing copy, which depends on cultural sensitivity, context-aware creativity, and linguistic precision—factors that machine translation alone cannot currently replicate.

Fast. Scalable. AI-Assisted.

For large-scale projects or tight deadlines, we also make use of state-of-the-art translation technologies and AI-powered systems. These tools enable rapid first drafts of substantial text volumes.

However, one thing remains non-negotiable: quality assurance through careful post-editing. Every text is thoroughly reviewed by trained editors who check for errors in meaning, style inconsistencies, and so-called "hallucinations"—inaccurate or illogical content generated by AI—and correct them accordingly.